Top 8 Tips When Selecting An Autoresponder

There are so many autoresponders in the market. Some are free autoresponders and some are paid autoresponders. Choosing a good autoresponder is important for your online business as it can make or break your business.




So what is the criteria to look for when you select an autoresponder?

1)Reliable Delivery

A good autoresponders will ensure that your email get delivered. Some autoresponders claimed that email sent is 99% guaranteed. That means that out of 100 emails sent, 99 of your emails will be delivered. You need to ensure that your emails will get delivered and not get caught by the spam filters.

2)Price

Should you get a free autoresponder or pay for an autoresponder?

If you are serious about your internet business, you should pay for your autoresponder.

A free autoresponder will sent out your emails together with their own email advertisement. Your subscribers will read their advertisement first before reading your messages. You will find that you are actually promoting other people products first and not your own products.

3)Good customer support

You should find out how good is the customer support for the autoresponder.The customer support should be available to you at all times and they should be friendly, supportive and competent. You should also find out whether you will be charged for direct phone access as some companies are beginning to do so.

4)Unlimited campaigns

A good autoresponder will allow you to set up as many email campaigns as you like. They should allow you to manage multiple lists . For example if you are running a music business, you should have a separate list of people interested in country , jazz, pop or hip hop music. This will allow you to target your market more specifically.

5)Amount of emails sent

Some autoresponders will set a limited amount of emails that you can sent to your list. They will also charge you highly for emails sent after you had exceeded a certain number of emails. A good autoresponder should allow you to sent unlimited amount of emails to your list.

6)Flexibility of the autoresponder

You should find out how flexible is the autoresponder managing your list.

Can you move your people from one list to another bigger list?

Can you segment them again depending on whether they open their emails?

7)Counting Subscribers in your list

You should know how the autoresponders is counting your subscribers.

For example if you have 3 lists and 3000 members appear in the 3 lists, how does the autoresponder count them?

Will the autoresponder count them as 3000 members or you have 9000 members?

8) Ability to broadcast

A broadcast allow you to sent a single message to your lists on "live". A good autoresponder will allow you to broadcast your message and the option to broadcast is wide.

For example you can select whether to broadcast your message to only one list or to all your lists.